#btconf Berlin, Germany 01 - 02 Sep 2022

Pamela Pavliscak

Pamela is a tech emotionographer whose work focuses on how technology affects our feelings and relationships.

As the founder of Subjective, a creative studio for emotion tech, Pamela designs experiments that challenge us to see technology—and ourselves—in new ways. She is also a faculty member at the Pratt Institute, where she teaches emotional design and affective computing. Whether sharing emotional readouts of brainwaves over video chat, hosting salons on schadenfreude, or training neural networks to generate new feelings, Pamela’s work helps audiences understand how technology can broaden their emotional range.

Pamela has more than 15 years of experience in human-computer interaction, having led work with Google, IKEA, NBC Universal, and Virgin Atlantic, among others. She’s been featured as an expert on technology and emotion by outlets such as NPR’s All Tech Considered, The LA Times, CBC, Slate, and Engadget, and has published articles about technology and emotion for Quartz, Mashable, and other publications. Her book, Emotionally Intelligent Design, is part of the curriculum at major universities and is used at companies around the world to guide empathetic design. Pamela has also keynoted at a wide range of events all over the world, including TEDx, SXSW, and Creative Mornings.

Next-Generation Emotional Design

The rapid rise of internet technology has become the biggest emotion disrupter of our time. Social media doomscrolling can induce a rage hangover, a lengthy Zoom call can drain your life force for the rest of the day, and even a fitness wearable can amp up anxiety. But technology has the potential to make our emotional lives richer. We have moments of collective effervescence when it seems like the entire internet rallies around a baby elephant escaping a mudslide or feelings of genuine intimacy sharing our meals over family group chat. Design is the underpinning of all this emotional complexity! The next-generation of emotional design isn't delightful, or persuasive, or addictive—it's sensitive to the entire spectrum of experience. In this session, learn how to design for more complex emotions, grounding your work in the foundations of psychology, neuroscience, and the arts.


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