The web has come a long way, and the new tools we have available to us are, frankly, incredible. The shift we're facing is back to the web, in a post-apps world. Our users expect more today than they did five years ago (before the iPhone), and we expect more today. The beautiful thing is that there are many amazing opportunities for us to create rich web-native experiences that work across all the amazing platforms that have blossomed over the past few years. We'll do better if we're able to question our assumptions in order to design and build things that are truly user-centric.