#btconf Düsseldorf, Germany 09 - 11 May 2016

Indra Kupferschmid

Indra Kupferschmid is a freelance typographer and professor at HBKsaar, University of Arts Saarbrücken. Fueled by specimen books, she is occupied with type around the clock in all its incarnations – webfonts, bitmap fonts, other fonts, type history, research, marketing, DIN committees, design work, and any combination of this. She is co-author of Helvetica Forever by Lars Müller Publishers and other typographic reference books. She consults for the type and design industry, and everyone who needs help choosing fonts, writes for magazines, books, and websites/blogs, alongside juggling her own small and ultralarge-scale ventures.

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Typography on the web is just like other typography only much more interesting

There has been some discussions in the web community recently about a new definition of typography and a call for establishing typographic rules for the web. But do we really need that? Is the web such an inherently different medium that it needs its own design guidelines or are there more similarities across media and products than we think? After all, what we usually do with text is essentially the same regardless of its container: we skip it or we read it. What aids the function of the text in analog and digital products, and where can “print” and web designers learn from each other?