#btconf Düsseldorf, Germany 15 - 17 May 2017

Ellen de Vries

Ellen de Vries is a content strategist at Clearleft, a strategic digital consultancy in Brighton, England.

Over the last two years, Ellen’s work has focussed on developing digital narratives and content strategy for brands such as Penguin Random House, John Lewis and the charity Their world, who campaign for young people’s human rights. Before joining Clearleft as their first content strategist, she worked as a freelance brand language specialist and ran her own content agency.

She believes that the time has come to design new storytelling methods and structures to cater for an increasingly fragmented digital design process. With the rapid evolution in modular site design, storytelling across multiple channels, and the many branches of possibility in voice-user interfaces, content strategists need to move with the times. She’s on the case.

Patterns in language and language in patterns.

Imagine you are a new component part. You’re part of a pattern that lives inside the ecosystem of a complex new design. You have an important job to do with several responsibilities. But what are they?

At the very least, you need to be sure of the role you play in the big picture. It’s a difficult job. Developers, designers, content strategists and teams of experts all work for you. They have a stake in your wellbeing and their own. But they have so many ideas and practical requirements! It’s easy to lose sight of your identity.

This talk looks at practical ways to get a grip on your identity, tone and story at the start of the design process. It should leave you with a holistic understanding of ways to consider content in relation to modular design, so that your patterns serve both the users and the team over time.


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