What we talk about when we talk about web performance
As the numbers of people who access the internet continually grow, and the devices they use diversify, one thing is clear: speed and performance are a top priority.
Despite this, the average web page size has more than tripled in the past 5 years, and many techniques, platforms, tools and practices don’t champion performance or consider its implications. One of the biggest challenges is simply the absence of good information to build awareness about performance impacts.
Luckily, our conversations about performance-related choices are getting better-informed: in the past few years, compelling tools and data are helping us measure, track and understand the real state of performance and how it affects our audiences; and techniques are emerging to make responsible design and coding choices.