Specialist Online Marketing – CRM/e-mail (f/m/d)

A world alive with creativity – we at Wacom are looking for people who share our passion for a creative world. We are a global company with more than 1200 employees in 40 countries. For more than 35 years we have been proud to deliver innovative digital technologies to support all aspects of human creativity. Our creative products and services help industry leaders in film and 3D animation, industrial design, digital art, game development and a broad range of communication and expression.
At Wacom we believe in the power of ideas. Great new ideas can come from anywhere, anytime and to anybody. We constantly develop and integrate new hardware and software to help everyone capture, express, shape and share new ideas. Our mission is to inspire and equip people to make the world a more creative place.
As we continue to grow, we are looking for innovative colleagues who are open to new possibilities, people who dream big and put their heart and soul into what they do. Come and join us and share our passion for a creative world. We invite you to help us write the next chapter in the Wacom for business success story.

Specialist Online Marketing – CRM/e-mail (f/m/d)

The Digital Marketing Specialist is responsible to develop, manage (initiating/taking initiative) and execute automated email campaigns (B2B and B2C) to support our customer journey. You will further develop our technical set-up and optimize system processes. By analyzing customer-data you recognize new potentials for upselling and cross-selling our products.
You are open minded and well versed in all areas of digital communication and interested in working with different communities from consumer over artists and designers to technical experts and developers. You are looking forward to work in an inter-cultural work environments and exchange with external agencies/editors ensuring both quality and brand alignment.

Tasks:

  • Develop, maintain and execute e-mail marketing campaigns including the content-creation, set-up, scheduling and deployment of one-time, recurring and triggered campaign;
  • Liaise with other team members and internal stakeholders to meet the objectives and strategy of our e-mail campaigns;
  • Work closely with internal stakeholders to ensure the newsletter support Marketing, Customer Care and Sales objectives;
  • Analyze and report regularly on e-mail campaign results and KPI;
  • Sharing successes, trends and opportunities and provide actionable insights and improvements;
  • Troubleshooting e-mail rendering issues and other performance issues to ensure accurate rendering across all major e-mail clients.

Profile:

  • 2+ years of email marketing experience;
  • Hand-on experience with marketing automation platforms such as Marketo, IBM Watson, Act-On, etc.;
  • Proficiency with HTML and/or HTML editing platforms;
  • Experience reporting on email campaign performance;
  • Ability to create a test plan, execute, analyze, and optimize;
  • Good analytical and reporting skills, experience in working with Google Analytics, CRM is a plus.
  • Excellent written communication and copywriting skills in English;
  • Experience preparing blog content with a focus on SCO and conversion optimization;
  • Experience working across multiple teams; product, sales, social in an international company structure.
  • Strong familiarity with GDPR laws and best practices is a plus.
  • Basic understanding of Photoshop is a plus
  • Full-time position based in Düsseldorf

We offer:

  • Multinational and flexible work environment with an open and friendly international culture characterized by constructive and cooperative relationships;
  • Attractive location in Düsseldorf Medienhafen surrounded by a large variety of restaurants, the office is easy to reach by car or public transportation (subsidized parking or job ticket);
  • Attractive bonus system and additional benefits for coverage in case of accidents and long-term illness, etc.;
  • Providing online and on-demand learning opportunities;
  • Structured onboarding and extraordinary events: Kick-off meeting, summer event, Christmas party, etc.;
  • Mail delivery to our office possible;
  • High employee discounts on our products;
  • Fruits, water & coffee specialties free of charge, breakfast service at cost price.

How to apply

To become a member of our team please send us your application consisting of a cover letter, CV and your salary expectations to jobs@wacom.eu.

Learn more about us on wacom.com.
Wacom Europe GmbH, Völklinger Straße 1, 40219 Düsseldorf

Company
Wacom
Location
Düsseldorf, Germany
Website
http://wacom.com
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