Partner Highlight Berlin 2025 – ASUS

If you run an event like beyond tellerrand, partners are a key part of the whole experience. Not just because they support the event (and the community!) financially, but also because they help shape the content and the atmosphere.

From the very beginning, I’ve preferred calling sponsors partners. It reflects the kind of relationship I want: not just a transaction, but a collaboration. Yes, financial support is important for keeping the event sustainable, but what truly makes a difference is working with companies who understand the audience, care about the community, and want to be an active part of the two days we spend together.

Partners get the chance to host a booth in our exhibition, which is a perfect opportunity to meet attendees, exchange ideas, and have meaningful conversations. Before each event, I share a short briefing so they know who they’ll meet and what has (and hasn’t) worked over the past 15 years. When done well, this creates real value for everyone involved.

One partner who really gets this is ASUS. They consistently bring fun, thoughtful, and engaging setups. From the climbing wall contest in Düsseldorf last time or Berlin last year to last times photo booth in Berlin. They show their products in the right way, send the right people to the event, and genuinely want to connect with those who come to beyond tellerrand. Plus, they always bring fantastic prizes for their booth activities!

So this is simply a big THANK YOU to ASUS and everyone involved from their side for their wonderful support in 2025. It takes people like you to make things happen and I’m truly grateful.

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