Video: Sheryl Cababa – Thinking in Systems to Design Your Personal Design Principles

When Sheryl Cababa and I met for the first time, via Video, we had a lovely chat. You know, when it makes “click” somehow and you are sure that this person would absolutely fit the energy and idea of your event. That was the case when speaking to Sheryl, who was recommended to me by David Dylan Thomas. Back then I did not even know what she’d talk about, but I trusted my inner voice, that it would be a fitting topic. It was, as you can see below. There fore enjoy Sheryl’s talk from #btconf Berlin 2024

Thinking in Systems to Design Your Personal Design Principles

As design practitioners we often use design principles to help give definition and act as an anchor point to the decisions we make about products and services.

What if you took a bird’s eye view of your values, the system that makes up your career, and the goals that you have as a practitioner and used those to create your own design principles?

In our complex landscape, I’ve often felt that our processes and methods fall short of guiding us as practitioners, despite designers being capable of so much more. I’ll share why I think creating personal design principles is an important exercise and how a systems mindset is crucial, and using my own journey as an example, and hopefully provide tools that inspire your own creation of personal design principles.


A black and white photo of Sheryl Cababa backstage at beyond tellerrand in Berlin. She looks into the camera smiling and forming a heart with her hands.
Sheryl Cababa at beyond tellerrand Berlin 2024. Photo by Florian Ziegler

More information about Sheryl on her Speaker page