Video: Vitaly Friedman – Inclusive Design Patterns: From Gen-Z To to Aging Audiences

Vitaly Friedman has been part of many beyond tellerrand shows (and other events I co-organised) already and he usually has a great mix of entertainment and education in his presentations. In this talk Vitaly spoke about inclusive design patterns and delivered a well structure talk with many examples.

Full transcription of the talk can be found here.

As Francesco Schwarz reflects in his blog post:

Vitaly reminded us of something we should all know by now: accessibility is not a checklist. It’s not about ticking boxes to meet compliance. It’s about making digital experiences usable and meaningful for everyone. There are no edge cases. There is no average user.

Flo Kosiol describes Vitaly’s style in this way:

His enthusiasm for the topic was clear to see, and not just because he stretched the time frame a little and was hard to get off the stage.

Always great to have Vitaly back on the boat.

Inclusive Design Patterns: From Gen-Z To to Aging Audiences

When designing for a specific user group, we often tend to generalise, following assumptions, biases and stereotypes. So how do we design effectively to invite a use group and broaden our user base? How do we design for children and teenagers? How do we adjust our content and design for Gen-Z? What should we keep in mind for older adults? And what about people who have to make critical decisions under stress and time pressure?
How should our products adapt for people who are deaf, autistic and neurodivergent?

In this session, Vitaly dives into practical design patterns to design better — and help everyone get their tasks done better and faster. With plenty of real-life examples and UX guidelines that you can apply to your work right away.


A black and white photo of Vitaly Friedman on stage at beyond tellerrand. The photo is taken from the side of the stage and you can see a packed room on the left side of the photo with attendees following the presentation.
Vitaly Friedman on stage at beyond tellerrand Düsseldorf 2025. More photos by Florian Ziegler

More information about Vitaly on his Speaker page


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