Steph Troeth
Steph is a user experience researcher and designer. In over 15 years of working on the web, she has worn many hats, including a product lead for a tech startup in publishing, and a studio director at a digital agency. More recently, she spearheaded international audience research with MailChimp as an independent consultant. Well-travelled and living on her fourth continent, Steph is also a hopeless BBC World Service radio addict, aspiring literary novelist, once-a-musician, occasional silversmith, serendipitous gardener and slow food aficionada.
Talk: Cheat your way with UX
So you're building a knockout web site, a cool mobile app, or kickstarting an startup idea. But how can you gain a better understanding of your users—your customers— to begin deciphering their needs? How can you figure out who would be interested, or if there's going to be a market? Who is really your target audience?
We will explore some user experience design (UX) tools and activities that can help us refine objectives, pave the way for making decisions, determine the shape of a minimum viable product and enhance how we translate brand values to voice and design.
