Collaborate, Concept & Sell
Most UX designers and visual designers are excellent at executing full force during the production phase, but not many are good at starting with just a brief and a blank piece of paper in order to quickly concept and execute an idea. Even fewer are good at selling their work to a group of stakeholders. Idea generation and the selling of the idea is not just something reserved for mythical Creative Directors –– all designers and creative thinkers have the ability to do this well.
In this workshop hosted by UX director Irene Pereyra and Creative Director Anton Repponen, you'll learn how to quickly come up with a concept and solution to a client brief and create a convincing presentation that sells your idea either to your internal team or the client within just a couple of hours.
Where most digital agencies spend days, sometimes weeks crafting ideas, Anton & Irene believe that the pressure of time gets the creative juices flowing and will make you come up with solutions you would never have considered had you been given more time to reflect.
During the workshop
Attendees will work together in small groups in order to come up with an idea and concept based on the brief provided by Anton & Irene. First the topic and the criteria for judging the successfulness of the idea will be presented, then Anton & Irene will present some quick cheats and do's and don'ts, and then attendees will break into their group to work on it together.
Attendees can sketch, write, illustrate, use whatever they'd like to help communicate their ideas. Anton & Irene will walk around and nudge directions, provide insights and give instant feedback. Then at the end of the workshop all attendees have to present their concept, and together we'll judge all the groups and 1st place, 2nd place, and 3rd place will be crowned.
This workshop will cover:
- Interpret a client brief and read between the lines
- Utilize group dynamics to maximize time, thinking and execution
- Craft and synthesize concepts
- Create a client facing presentation in just a couple of hours
- Present, defend and sell your concept and design convincingly
- Analyze and critique other's ideas
Required equipment and knowledge
This workshop is for any person within any department in digital design (UX designers, visual designers, project managers, copy writers, content strategists, developers, etc. are welcome!). People who attended the lecture that Anton & Irene will give at beyond tellerrand will greatly benefit from their insights and we recommend attending prior to starting this workshop (though it's not a must). It‘s a good idea to bring your own laptop to the workshop. Pencils, markers and paper will be supplied.
When and where is the workshop taking place?
On May 13th from 10am to 5pm in the GarageBilk
