Stories On The Road

Stories On The Road

This year Storyblok and beyond tellerrand is embarking for an exciting journey to bring people our free event series Stories onto the Road:

Stories on the Road is a traveling show that will tour selected cities in different countries to bring the community together at free events, sharing valuable insight, and having a great time together!

This time we hit San Francisco on May 22nd with a evening full of exciting talks and conversations.

San Francisco – 22 May 2023 – Venue: Homebrew

Thanks for joining us for this fully packed day and dive into an exclusive conversation with Vitaly Friedman, Cindy Clark, ‌Maribel Mullins and Marco de Campos.

Connect with peers from San Francisco, take home an amazing and exclusive show bag, and to close your night, enjoy some nice snacks and drinks with a bunch of incredible people.

Where: Homebrew, 1481 Folsom St, San Francisco, CA 94103
When: 22 May 2023, 5pm

On this evening the following people will be presenting …

Vitaly Friedmann

Photo showing Vitaly Friedman smiling into the camera

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimisation to accessibility and back to user experience over all the years.

Vitaly is the author, co-author and editor of all Smashing books, and a curator of all Smashing Conferences. He currently works as creative lead of Smashing Magazine and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

Talk: Boosting Web Performance in 2023

Even heavy, framework-driven, legacy-haunted apps can get into the green Core Web Vitals and great Lighthouse scores. With partial hydration, critical rendering, clean CSS architecture, Qwik, AVIF, service workers, web workers, predictive prefetching and a dash of client hints, resource hints and early hints, we just need to apply the right performance strategy to get there.

So how do we do that? Let’s figure out some of the most critical optimization strategies to get your website blazingly fast — in 60 mins or less!

Cindy Clark

Photo showing Cindy Clark close to the camera taking the photo

Cindy is a Product Designer based in San Francisco. She brings a successful background in fine jewellery and a passion for exploring how technology can enhance and transform the industry. Her fascination with the intersection of jewellery and technology led her to study UX Design at San Francisco State University. With technology, the world becomes your canvas, and you can create experiences ranging from subtle to immersive, which captivated me.

Throughout her career, she has worked on innovative projects that blend technology with the traditional world of fine jewellery. She helps presented CAD technology to the American jewellery industry, revolutionising how jewellery is designed and produced at the Fashion Institute of Technology in NYC. Recently, she introduced augmented reality (AR) virtual try-on technology to a jewellery company, combining my expertise in jewellery with my passion in technology.

Talk: Cultivating Creativity

Maribel Mullins

Photo of Maribel Mullins

Maribel Mullins is a Technology Partner Manager at Cloudinary leading their Partner-built integrations program. She’s been with Cloudinary for over 4 years. With her technical background, she has worked at various startup companies for the last 16 years in engineering, sales, and customer success.

Her attention to detail and drive to continuously find new tools for her “life’s toolbox” position her especially well to find solutions and manage resources.

Talk: Get more from your media - make it pop!

Learn how to make your visual media work for you. No need to recreate content, use what you have and learn about cool features that exist to help you create engaging assets at scale.

Marco de Campos

Photo showing Marco de Campos looking to the upper left of the photo

Marco de Campos is a Developer Relations Engineer at Storyblok. From Medellín, Colombia, he has more than 20 years of experience in software development as a Full Stack Developer.

Breaking the Monolith: the headless revolution. Back to de basics to understand the headless architecture

Space for all events is limited to ~50 people. Be quick or miss out … what you definitely shouldn’t.



Huge thanks to CODAME, who support us with finding a venue and other things to be done locally in San Francisco. CODAME celebrates creativity through inspiring experiences with events, workshops, art galleries, performances, and installations. CODAME is most known for the annual ART+TECH Festival, which has been running since 2010. CODAME drives innovation and engagement by embracing creativity and exploration, shares the value of art in the technology community and demystifies and makes technology accessible to artists.

Massive thanks to everybody above!

All sessions will be recorded, but obviously the real benefit of attending is meeting people in real life to exchange, meet old friends and make new friends! I will also be joining for all four stops and am very much looking forward to this.

See you there!


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