Boris Schneider-Johne, self-appointed “Director of Enthusiasm”, has worked as a programmer, producer, translator, PR drone, journalist and more. For many years he was fascinated by technology, computers and code. Now he is even more enchanted by human psychology and how anything but logic rules our daily lives. His interests include frequent visits to Disneyland, stage magic and illusions, reading up on current brain research and psychology, playing anything from board to video games and trying not to be afraid of the looming economic collapse (which might not happen anyway).

His contributions to German culture include the translation of the “Monkey Island” games from Lucasarts, which still gets him free drinks and very odd situations for box signings, as well as running the bestselling PC magazine in Europe in 1996, “PC Player”. He has been hanging out at Microsoft Germany for the past 17 years (they pay rather well), ten of them doing marketing for Xbox. He currently tries to convince media and bloggers that Windows 8 is not as bad as its reputation. Boris is an active member of Mensa Germany (“MinD”).