Alla Kholmatova is a UX and interaction designer with a nine-year experience of working on the web, for a range of products and companies. Most recently she was a senior product designer at an open education platform, FutureLearn. She’s particularly interested in design systems, language, and collaborative ways of working. In the last two years this interest has led her to spend a huge amount of time working on and researching the subject. She’s been sharing her insights with people through articles, workshops, projects, and most recently – a book. Alla contributes to design publications, such as A List Apart, and speaks at conferences around the world.
At the heart of every purposeful and coherent design there's a set principles — a shared criteria for what good design means for a particular team and product.
In this talk Alla is going to share insights from her long-term research on what makes effective design principles, how to define them, and how principles manifest through design patterns.
