#btconf Berlin, Germany 06 - 08 Nov 2017

Yiying Lu

Yiying Lu award-winning bilingual (English & Chinese) artist and designer. Born in Shanghai China, Educated in Sydney Australia & London UK, now based in San Francisco, Silicon Valley. She currently is a Design Lecturer at the NYU Shanghai Program on Creativity & Innovation. Yiying was named a “Top 10 Emerging Leader in Innovation” in the Microsoft Next 100 series. Her projects have been featured in many publications, including The New York Times, Forbes, The Atlantic, NBC News, TIME, Wired Magazine, and so on. Yiying’s client list includes Disney, PepsiCo, Microsoft, Twitter, Sony, Expedia, and so on. Her notable projects include Disney Shanghai Recruitment Campaign, the official Dumpling Emoji, the Twitter Fail Whale, Conan O’Brien’s Pale Whale, and the SXSW Interactive Big Bag Art.

Yiying has also taught typography and magazine design at the University of Technology Sydney. In 2007, She launched her own design studio, to work with startup companies and corporate organisations in Silicon Valley and around the world to improve their branding, marketing & design, in order to increase their user acquisition and growth.

Create Cross-Culture Designs for a Global Audience

Yiying is going to share her branding design, illustration and typography projects from a multicultural & linguistic aspect. She will showcase and talk about her cross cultural design practices for many global companies and organisations. Join Yiying on a journey of exploring creativity within cross cultural communication in the age of globalisation.