#btconf Berlin, Germany 06 - 08 Nov 2017

Advanced Typography for Web and Print

Advanced Typography for the Web & Print is an all-day workshop by Elliot Jay Stocks, former Creative Director of Adobe Typekit, founder of typography magazine 8 Faces, and co-founder of lifestyle magazine Lagom. Get the skills needed to take your typesetting to the next level and, crucially, learn how to design for the screen and the page.

From making informed decisions when choosing and pairing typefaces, to understanding the effect spacing has on the reader, right the way through to the intricacies of web font loading, the workshop equips participants with a broad knowledge of typesetting practices, ready to apply across multiple media

This workshop will cover

  • Choosing typefaces & pairing typefaces
  • Emotional and technical considerations surrounding type
  • Spacing & context-based adjustments (measure, tracking, leading)
  • Constructing a typographic system
  • Setting type on the web
  • Web font loading, subsetting, and optimisation
  • OpenType features
  • Knowing when to break the rules
  • Hands-on, group-based interactive exercises

Who is it for

  • Web / app designers looking to supplement their skill set with core typographic principles derived from print design
  • Print / graphic designers wanting to arm themselves with technical knowledge around typography on the web
  • Web developers seeking to enhance their understanding of design with a focus on typography
  • Art directors / creative directors who wish to explore a holistic approach to design across multiple media
  • Attendees of the Advanced Typography… conference talk wanting to delve into the geeky design details

When and where is the workshop taking place?

On Monday, November 6th, from 10am (10:00) to 5pm (17:00) at Neue Mälzerei, Friedenstraße 91, 10249 Berlin

Event Partners