Thorsten Jonas

Thorsten is a digital Sustainability Activist, responsible AI advocate and Sustainable UX Trailblazer. He is the founder of the non-profit initiative and global community SUX Network and of the SUX Academy, co-leads the UX chapter of the W3C Sustainable Web Design Guidelines and is the host of the SUX Podcast.

Thorsten is guiding, advising and teaching designers and product-managers as well as design- and product-teams or entire organisations in crafting sustainable, responsible and ethical digital products while using tech and AI in a responsible way. His passion for the outdoors and mountaineering drives his commitment to making sustainability and responsibility a fundamental aspect of digital design and the digital world in general.

Each Design Is a Manifesto for the Future

The world is on the edge right now. Climate crises, rising inequalities on many levels, the return of realities we thought we had overcome. The digital products we design play a role in all this, which leaves us with the power but also obligation to act.

Each design decision is more than a functional choice; it embodies a vision for the future, reflecting and influencing societal values and realities, whether intentionally or inadvertently. Choices - even small ones - can serve as pivotal inflection points that dictate trends, shape technology adoption, and impact social norms.

Join Thorsten on a journey that shows how design and everyday design decisions are shaping the future and how we can utilise this flow of decisions to make a positive impact.