beyond tellerrand 27–29 May 2013 Düsseldorf • Germany

Brad Frost

Portrait of Brad Frost taken at beyond tellerrand in Berlin 2025 by Norman Posselt

Brad Frost is a design system consultant, web designer & developer, speaker, writer, teacher, musician, and artist located in beautiful Pittsburgh, PA. He helps people establish & evolve design systems, establish more collaborative workflows, and design & build software together. He is the author of the book Atomic Design, which introduces a methodology to create and maintain effective design systems. He co-hosted the Style Guides Podcast and has helped create several tools and resources for web designers, including Pattern Lab, Styleguides.io, This Is ResponsiveDeath to Bullshit, and more.

Brad recently started the Design Tokens Course together with his brother Ian.

Talk: Atomic Design

"We’re not designing pages anymore. We’re designing systems of components." As with most things Stephen Hay says, he's right. Over the last few years, the Web community has been creating robust design systems that encourage consistency, facilitate collaboration and establish future-friendly foundations. This session will discuss the mental shift required to design systematically, and will cover how to go about implementing your very own design system.

Our wonderful partners

A massive thank you to our amazing partners, who without, beyond tellerrand would simply not be possible. Thank you!