#btconf Düsseldorf, Germany 27 - 29 May 2013

Kate Kiefer Lee

Kate Kiefer Lee is a writer, editor, and content strategist at MailChimp. She works on the creative team to publish and maintain the company’s content. A former magazine writer and editor, Kate makes storytelling a central part of MailChimp’s website. She lives in Atlanta with her giant dog and average-sized husband.

Find Your Voice

The best company voices reflect real people and real values. Kate will talk about finding your company's voice and adapting your tone of voice based on the reader's feelings. She'll share the voice and tone guide her team created and explain how MailChimp's content improved when they introduced accessible writing guidelines that work across departments. Kate will also share a few lessons she learned the hard way, and we'll look at some examples of empathetic content (and not-so-empathetic content) from around the web.