Jessica Hische
Jessica Hische is a lettering artist and New York Times Best-selling author based in Oakland, California. She specialises in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books and her work has been featured again and again in design and illustration annuals both in the US and internationally. She’s been named a Print Magazine New Visual Artist (20 under 30), one of Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by GD USA, and an Adweek “Creative 100”. She's the author and illustrator of four children's books, including My First Book of Fancy Letters (Penguin Workshop, Oct 2024) and the owner of two brick and mortar shops in Oakland: Drawling All Ages Art Supply and Jessica Hische & Friends.
Talk: My Illustrious Ascent Toward “Less Exciting” Work
Designers try desperately to make work that’s impactful—to create work that will leave people breathless and hungry for more. Young designers in articular are endlessly trying to impress, their designs scream “DESIGN!”, their type choices are bold, their color palettes are disruptive. Many designers carry this momentum throughout there careers, but there are a few that begin to see differently. Instead of focusing on the flash, they hone in on the details, noticing things that others can barely perceive. Does this make their work better? Does it make it boring? Jessica will guide you through her own work and show you what happens when the small and imperceptible becomes even more exciting than the big bright and flashy.
