Stephen Hay
Californian by birth and Dutchman by choice, Stephen is an art director, designer-who-codes, and writer. He designed and built his first website in 1995 while art directing for a design firm. He left print behind. The things that happened after that could turn a conference bio into a book—a thriller, even. Stephen is currently Creative Director at Rabobank.
Stephen wrote the book Responsive Design Workflow, which is all about content first, progressive enhancement, low-fi wireframing, and browser-based prototyping.
Talk: Maintaining Simplicity
Everyone talks about the benefits of simplicity. Yet many of us end up adding a heavy amount of complexity to inherently simple things. In fact, many web designers and developers end up spending significant amounts of project time undoing problems caused by complexities added early in the design process. In effect, we often ruin the things we build during the process of building them, but it doesn't have to be that way. In this session, Stephen looks at how and why we complicate things, and then looks at how an exaggerated application of progressive enhancement can help us maintain simplicity and increase value for the people using the things we make.
