#btconf Düsseldorf, Germany 11 - 13 May 2015

Jeffrey Veen

Jeffrey is the Vice President of Product Design for Adobe. He joined Adobe in October, 2011, when they acquired Typekit, the company he co-founded and ran as CEO. In addition to Typekit, Jeffrey was one of the founding partners of the user experience consulting group Adaptive Path. While there, he lead the development of Measure Map, which was acquired by Google.

During his time at Google, he redesigned Google Analytics and lead the UX team for Google's apps. Much earlier, he was part of the founding web team at Wired Magazine, where he helped build HotWired, Web Monkey, Wired News, and many other sites. During that time, Jeffrey authored two books, "HotWired Style" and “The Art and Science of Web Design.”

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Momentum: Crafting a Creative Culture

We have arrived in an age of design. No longer relegated to a function of the marketing department or tacked on to an engineering process, Designers are increasingly taking leadership positions in the top companies in tech. But how do we manage creative teams to achieve their full potential? I'll share stories from my years of leading product development — both successful and not — to show that investing in culture might be the best competitive edge you can gain.