#btconf Düsseldorf, Germany 11 - 13 May 2015

Sara Wachter-Boettcher

Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the editor in chief of A List Apart magazine, and the author of Content Everywhere, a book that helps content professionals, designers, and others create flexible, mobile-friendly content systems.

Sara helps big companies, universities, and institutions grapple with messy content problems—like adapting to responsive design, consolidating fragmented sites, or migrating to a new CMS. She also speaks at conferences around the world about what great content actually takes: collaboration, iteration, and a commitment to change. You can find her at http://www.sarawb.com or on Twitter at @sara_ann_marie.

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Content Amid Chaos

Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organisation—and solving them one at a time.