Evening-Break Session: Design Faster, Deliver More: Creature Creation with Adobe Photoshop & Adobe Firefly

Marcus Rentsch invites you to his Evening-Break Session in which he demonstrates how to combine craft and computation into one cohesive workflow. Learn how freelancers can accelerate ideation, expand deliverables, and increase creative value using the Adobe ecosystem.

Dates, times, location

Date: 27 April 2026
Time: ~6:25pm - ~6:55pm
Location: Exhibition Stage

In this session, you’ll see how to build a complete creature design workflow inside Adobe Photoshop – from initial sketch to animated concept.

Starting with a simple drawing, we combine traditional digital painting with AI-powered tools like Generative Fill to rapidly explore form, texture, and environment variations – while maintaining full creative control. The design then evolves beyond a static image using Adobe Firefly Boards, transforming the concept into motion and refining it with the broader Firefly toolset.

This session demonstrates how freelancers can accelerate ideation, expand deliverables, and increase creative value – without leaving the Adobe ecosystem.

It will also demonstrate how to combine craft and computation into one cohesive workflow – empowering artists to move from concept to cinematic output without ever leaving the Adobe ecosystem.

Who is Marcus?

Marcus is a graphic designer with a passion for bold ideas and playful visuals. As a Design Evangelist at Adobe, he shares inspiration and creative techniques through talks, videos, and live events – always aiming to spark fresh thinking in the design community.