Michael is the founder of NWMS GmbH, consultant, keynote speaker and co-host of the podcast “On the Way to New Work” for over 6 years. After studying business administration and completing a PhD in ecology-orientated marketing, he started his career at Bossard Consultants and held positions as Managing Director at Springer & Jacoby and Global CMO at Audi. In 2004, together with André Kemper, he founded the advertising agency kempertrautmann, which became thjnk AG. Michael is also co-founder of Hyrox, the world's first fitness competition for everyone.

He has received numerous awards for his work, such as, Top 40 under 40 in European Marketing, Global Newcomer Agency of the Year, “Man of the Year” (horizont) and LinkedIn Top Voice. In the more than 400 episodes of his podcast, he has spoken with business leaders, innovative thinkers and scientists (including Harvard, Stanford, INSED, St. Gallen) about the future of work. Of course, he is also co-author of the book “On the Way to New Work”, which was published in 2022 and became a bestseller.