#btconf Düsseldorf, Germany 13 - 14 May 2024

Michael Trautmann

Michael is the founder of NWMS GmbH, consultant, keynote speaker and co-host of the podcast “On the Way to New Work” for over 6 years. After studying business administration and completing a PhD in ecology-orientated marketing, he started his career at Bossard Consultants and held positions as Managing Director at Springer & Jacoby and Global CMO at Audi. In 2004, together with André Kemper, he founded the advertising agency kempertrautmann, which became thjnk AG. Michael is also co-founder of Hyrox, the world's first fitness competition for everyone.

He has received numerous awards for his work, such as, Top 40 under 40 in European Marketing, Global Newcomer Agency of the Year, “Man of the Year” (horizont) and LinkedIn Top Voice. In the more than 400 episodes of his podcast, he has spoken with business leaders, innovative thinkers and scientists (including Harvard, Stanford, INSED, St. Gallen) about the future of work. Of course, he is also co-author of the book “On the Way to New Work”, which was published in 2022 and became a bestseller.

On the Way to New Work – 7 Stories from a Journey That Has Only Just Begun

Michael has been on a journey for more than 7 years. What began as the development of a new office for thjnk, the advertising agency he founded, is now his mission. How can we make people strong and not sick through work? What can we do as individuals, as a team and/or organisation and as a society to change not only how and from where we work, but also what issues and challenges we work on? In over 420 podcast episodes and a book, Michael, together with his companions Swantje Allmers and Christoph Magnussen, reports on people who are also on the path to a better way of working. In a mixture of presentation, reading and conversation, he takes us with him on this journey