Paula Zuccotti is a London-based Argentine industrial designer, ethnographer, trends forecaster, creative strategist and visual artist.

She is a leading expert in global consumption and a respected authority in consumer behaviour and product interaction – past, present and future.

Paula runs strategic lead creative projects researching people’s everyday lives, society, markets and culture uncovering insights and trends to envision user-centric products, brands, comms and services. Right now she is working across five continents on a study about financial inclusion and empowerment.