Every Thing We Touch
Paula Zuccotti’s Every Thing We Touch and Future Archeology are solo research explorations of the modern world, straddling the fields of anthropology and art through the lens of our possessions. Traveling across the globe, she photographed every object a person touches in a single day—from dawn to dusk—creating vivid and compelling portraits of contemporary life.
Historical artefacts have shaped our understanding of past civilisations, revealing how people lived, worked, played, cooked, and expressed themselves. But what stories will our everyday objects tell future generations? And what can they teach us about ourselves today?
Paula’s research offers profound insights into material culture and human behaviour, with applications across industries ranging from fashion to finance to technology. As a world-renowned expert consultant in ethnographic research, trends forecasting and strategy she leads global projects for major brands, including Google, LVMH, Ikea, Hyundai, Starbucks,
