Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the editor in chief of A List Apart magazine, and the author of Content Everywhere, a book that helps content professionals, designers, and others create flexible, mobile-friendly content systems.

Sara helps big companies, universities, and institutions grapple with messy content problems—like adapting to responsive design, consolidating fragmented sites, or migrating to a new CMS. She also speaks at conferences around the world about what great content actually takes: collaboration, iteration, and a commitment to change. You can find her at http://www.sarawb.com or on Twitter at @sara_ann_marie.