Gustavo Ferrari is a sign painter, visual artist and a historian based in Buenos Aires, Argentina. He has been working since 2001 and specialising in Fileteado, a traditional popular art style from Buenos Aires. His artworks can be found all over the city, painted signboards, shop windows of the traditional restaurants, Remarkable Bars, barber and tattoo shops. In the last decade he has started showcasing the Fileteado style around the world. He has since done this at Letterheads meets, tango festivals and various design events in the USA, Canada, Europe and Asia.
In this talk you will be introduced to the Fileteado Porteño, a traditional sign painting style from Argentina.
It has started as a decoration of the street carts more than 100 years ago and nowadays it got its recognition and was declared as a World Cultural Heritage by UNESCO. It is a colourful scrollwork and its 3D-style letters became a trademark for Argentina and its capital city, Buenos Aires.
