Martina Flor

Martina Flor is an award-winning Lettering Artist, Author, and Educator. In 2010, she moved from South America to Berlin and successfully launched her studio for lettering and custom typography.

Since then she has worked with several high-profile clients, been on stage at dozens of design conferences, written books, won awards, and taught thousands of aspiring freelance lettering designers to hone their craft, become hand-lettering masters, and expand their business.

With her unique approach to both teaching and lettering design, Martina has impacted the work and businesses of thousands of brands and creatives all over the world. Over 100,000 people have used her books, courses, tools, and coaching to master hand lettering and make a living with their creative skills.

She is a passionate speaker and author who loves what she does and enjoys sharing what she knows with the community.

The Art & Business of Lettering Design

In this educational and engaging session, award-winning lettering artist, author, and TEDx speaker Martina Flor takes you on an inspiring journey through both the creative and commercial sides of lettering design.

Martina unpacks what it truly takes to create outstanding letterforms – from mastering the fundamentals of the craft to developing a distinctive visual voice.

But creating beautiful work is only part of the equation.

She also shares her personal journey from freelance designer to internationally recognised leader in her field, revealing how focusing on a niche craft—drawing letterforms—led to global collaborations, bestselling books, and a sustainable, purpose-driven business.

Whether you’re a graphic designer, illustrator, or creative entrepreneur, this talk will invite you to rethink your work –and what’s possible when you combine craft with vision.