Florian is the Creative Director of Hi-ReS!, a creative agency he founded in 1999 with his partner Alexandra Jugovic. They now have studios in London, New York and Berlin.
Florian also runs Nanika with Andreas Müller, focusing on new technologies and interactive installation work beyond traditional input and output for clients such as Hyundai, Nokia and Sony.
In his previous life, Florian was a director and musician.
“When you play, play hard; when you work, don't play at all.”
"Play will be to the 21st century what work was to the last 300 years –
our dominant way of knowing, doing and creating value."
And how to make it a reality.