#btconf Berlin, Germany 03 - 05 Nov 2014

Andrew Clarke

Andrew Clarke is a designer at Stuff and Nonsense, author and speaker who’s known for his design work and contributions to the web design industry. Over the last sixteen years, he has made designs for his clients and written two books, Transcending CSS and Hardboiled Web Design. Andrew has given over 50 conference presentations and hosted workshops and training events for web professionals all over the world.

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Counting stars: Creativity over predictability

Our industry has matured into something that’s very different from the almost joyfully naive, creative designer’s playground that it was when I started. While we focus our thoughts onto processes, methods and mechanics, instead of ideas, we’re losing the creative ‘soul’ of our work. I’m hopeful that all’s not lost and that we can make work that’s memorable if we focus as much on creativity as we do on implementation.