#btconf Berlin, Germany 03 - 05 Nov 2014

Jonathan Hoefler

Jonathan Hoefler is the founder of Hoefler & Co., the type foundry behind some of the world’s most beloved fonts. Their typefaces include Gotham, Sentinel, Knockout, Tungsten, Mercury, and Archer, designs known for both high performance and high style.

Fonts by Hoefler & Co. are behind the public faces of some of the world’s foremost institutions, publications, and brands, in channels from print to web to mobile, and they provide typefaces to designers around the world through their website at typography.com. Their work is part of the permanent collection of the Museum of Modern Art in New York, and Fast Company has named them one of the most innovative design companies in America.

Want to watch this video on YouTube directly? This way, please.

Putting the Fonts into Webfonts

There are compelling questions about how type foundries can offer web designers an expressive medium (and readers a rich one), and what it means for typography to be visually, mechanically, and culturally appropriate to the web.

Join Jonathan Hoefler on an exploration of this side of webfonts, and a discussion of where the needs of designers meet the needs of readers. You’ll get to see why webfonts promise so much more than just “fonts on the web.”