#btconf Berlin, Germany 11 - 12 Sep 2023

Piccia Neri

Piccia Neri is a UX and accessible design lead, consultant and speaker, empowering businesses and agencies to win on the web by putting users at the centre. She loves educating designers and developers in the best UX, UI and accessibility practices via workshops, courses, and talks, in 3 languages. Piccia’s current main focus is on balancing creativity and accessibility, without sacrificing either.

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Dizzy Users Close Browsers: Balancing Creativity and Accessibility

“Accessibility is the death of creativity”
“You can’t be creative and accessible”
“This site may not be accessible or useful, but it’s because it’s creative!”

How many times have you heard the above, or a combination thereof? On the modern web, there is a tendency to identify “creativity” with “objects that move very fast on the screen without any apparent reason”. If creativity didn’t exist without animation, we might as well set fire to most of the world’s museums.

There is also a tendency to identify “accessible” with “ugly” and “sacrificing imagination”. Piccia Neri will debunk these myths in her talk, showing how your website can be visible, beautiful, creative, accessible – and at the same time, profitable.