#btconf Düsseldorf, Germany 08 - 09 Nov 2021

Eva-Lotta Lamm

Eva-Lotta Lamm is a designer, author and visual thinker. After a 15-year-long career as a UX / digital product designer working in Paris and London for Google, Skype, and Yahoo!, she shifted her professional focus to her life-long passion of visual thinking.

She is now based in Berlin, running her own business designing (physical and digital) products that teach a global audience to use sketching as a tool for understanding, thinking and communicating more efficiently. Her mission is to empower people to make the complex problems they face in their work and daily life visual so they can ‘see’ them from a fresh perspective and solve them with more confidence, creativity and clarity.

Eva-Lotta is a sought after expert in her field. She is regularly speaking at international design conferences on the topics sketching, sketchnoting and visual thinking and has been teaching her craft both in-peron and online for over a decade.

In her spare time, Eva-Lotta practices yoga and improvisation, loves travelling, languages and learning new things. These passions have inspired several of her books capturing her experiences in the form of rich visual notes.

Want to watch this video on Vimeo directly? This way, please.

Pragmatic Sketching

You might have heard the sentence that sketching is all about expressing ideas, not about making art. Right on, but sometimes that’s easier said than done. How do we move away from the artistic approach we have been taught in school (if at all) and actually sketch in a pragmatic way, making quick but clear visuals that support our thinking?

Sketching is a decision making process. Good sketches are the results of a series of good choices we make with every mark we put on the paper (or whiteboard). With each stroke we need to answer a series of questions in our mind: How can I draw this? What is the shape? Where should I place my mark? How big should this part be? Which details should I leave out? Where should I start? How do I get the proportions right? How do I make this look clearer? How do I emphasise the important parts? …

In her talk Eva-Lotta will share some foundational principles of sketching pragmatically that will help you answer these questions (or at least some of them) with your pen. She’ll share practical tips that will make your sketches clearer – on a formal, structural and conceptual level.

And because showing is more powerful than telling, this talk will be drawn live. If you’re curious and courageous you are invited to sketch along straight away to not only see, but also experience what sketching pragmatically is about.