#btconf Düsseldorf, Germany 08 - 09 Nov 2021

Jeff Greenspan

Jeff is a comedian, activist, and artist. Since he also enjoys eating and having nice things, he freelances as an advertising writer and creative director. Basically, he helps brands talk to people without seeming like jerks.

Jeff was BuzzFeed’s first chief creative officer, worked closely with “Zuck” at Facebook to launch Timeline, and wrote for filmmaker Michael Moore. Currently, he’s focusing more on being happy than on being right. It’s making him miserable.

Want to watch this video on Vimeo directly? This way, please.

The Pandemic Didn’t Kill You. So Now What?

During lockdown, Jeff found himself alone in a small Brooklyn apartment. With no work or shows to be had, and no partner, pets or roommates to share time with, there was little reason to get out of bed. Many days, he didn’t.

To give himself a sense of schedule and purpose, he began an experiment. He offered his help, free of charge, in 15/30 minute increments to people who mostly wanted creative and professional guidance. He called it Quarantime.

After a write-up in FastCo, he received a surge of responses, eventually meeting (virtually) with 60 people from all over the world.

This project gave Jeff a peek into the anxieties, challenges, fears, hopes, and goals of many people across a wide swath of creative industries as the pandemic forced them to reevaluate their lives.

Jeff shares some of the insights gleaned by talking with so many who were reimagining their place in the world, and what happened when he took his own advice and “doubled down on himself.”