David de Léon
David de Léon is a designer and researcher with 25 years of academic and industry experience. You can tell by his hair and beard that he has been doing it for a while
At the start of his career, David worked a decade for Sony Mobile with user research and design and innovation of mobile phone interfaces. Towards the end of his tenure at Sony, he reviewed all the design output produced by the UX teams in Sweden, Japan and China. It was then that he became obsessed with the factors that contribute to effective and impactful feedback.
That obsession resulted in a pack of cards of design critique questions, which is now also a website. Since people sometimes misunderstood the use of those questions – and missed out on some powerful subtleties – David wrote a book on design feedback, which may (or may not) be published by the day of the conference (the last 10% of any project are often the hardest).
David lives in the south of Sweden, where makes his way through the world as a freelancing designer, researcher and design strategist. When not working, he reads obsessively, performs magic, plays with his wife, chats with his kids, and naps on the sofa.