#btconf Düsseldorf, Germany 13 - 14 May 2024

Sophie Tahran

Sophie Tahran is the Director of Content Design at Condé Nast. After establishing the discipline at The New Yorker, she built out and now leads a team of content designers across Vogue, GQ, Architectural Digest, Bon Appetit, and more publications.

Designing with Words: Content Design at The New Yorker

You’ve done the research. Presented prototypes. Triple checked your color contrast. Everything’s coming together, until someone tries to create an account using the new site. “ERROR 8854! Operation Failed,” the field shouts, with no hint of a potential solution.
Content design communicates what visuals cannot, adding clarity, credibility, and consistency. In this talk, Sophie will discuss ways to think strategically about the words in your designs, from onboarding flows to error messages, using real-life examples from The New Yorker. You’ll learn what makes great writing great—and ultimately, how to design words that create a seamless experience.