#btconf Düsseldorf, Germany 09 - 11 May 2016

Andrea Krajewski

Andrea is an industrial designer, speaker and blogger. Since 25 years she is fascinated by the changing role of design in innovation processes. In 1994 she co-founded 360° - a design agency with an interdisciplinary approach, designing products at the border of digital and analogue media. In 2002 she was appointed as a professor for the Design of Interactive Media Systems at the University of Applied Sciences Darmstadt. Here she established the interdisciplinary study course Interactive Media Design the UX-Lab and the THINGS-Lab – the current centres of her research.

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Bye, Bye Screen

It’ s topical to make fun today of a generation of people, staring at a smartphone whilst nearly every life situation. But this will soon be overtaken by a completely different scenario, when we will - in a manner of speaking - completely move in our smartphone. This will happen, because our living environment turns smart and wishes to communicate with us. It even more reacts to us intuitively and preferably before we by ourselves know that we are shortly going to wish something. Designers have been trained to create visual interfaces. What a fortune for our image-coined brain. What to design if there is only user experience left? Let’s have a look beyond the screen.