Designing Meaningful Animation

Motion design has become a necessary skill for designing and building the modern web. The character and energy that motion brings to an interface is becoming as expected on the web as it is in other media. Great web animation comes from thinking like a motion designer and brand steward, matching the motion we add to our message and design goals. Learn key animation principles such as timing, offsets, and secondary action as they apply to interface design decisions—plus motion principles specific to designing animated interactions. Consider this your crash course on becoming a motion design pro!