#btconf Düsseldorf, Germany 02 - 03 May 2022

Jude Pullen

Jude is a technologist and physical prototyping expert and one of the eight featured inventors in BBC Two's Big Life Fix documentary series that helps people with disabilities through technology and design. He is the winner of the 2020 IMechE (Institution of Mechanical Engineers) Alastair Graham-Bryce “Imagineering” Award.

At home, he builds bespoke games for his four year old son – the latest being a cardboard loop-the-loops for toy cars. In response to COVID-19, he worked with a Welsh University to create an 8-part series of Lockdown Lectures, from conception to publication in just 2 weeks. Also in Lockdown he created an Open Source digital-physical interface to search the world’ radio stations, by spinning a physical globe, and by use of clever code and electronics!

Jude thrives working on projects with high risk, uncertainty and pressure, and draws from global networks and experiences to deliver award winning work.

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More Than Answers – Designing for Questions and Provocations

Jude will share his insights on why companies, both large and small, should keep an open brief at the beginning of the design journey. The Brief should ‘leave room’ for ideation to occur while the project is ‘in the wild’, reacting to feedback and critique, avoiding confirmation bias in the team and hence outcome. To do this, a deeper awareness of ‘Beta Testing’ is essential, and to allow for multiple variations of success, as well as allowing failure to also avert doubling-down on the wrong things. For any industry which has subjectivity and a brand strategy, this can be a powerful way to disrupt in a way that strengthens the bond between company and consumer.