#btconf Berlin, Germany 05 - 08 Nov 2018

Debbie Millman

Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters.

As the founder and host of Design Matters, one of the world’s first and longest running podcasts, Millman has interviewed over 400 artists, designers and cultural commentators, including Marina Abramovic, Steven Pinker, Milton Glaser, Malcolm Gladwell, Shepard Fairey, Barbara Kruger, Amanda Palmer, Alain de Botton and many more. In the 13 years since its inception, the show has garnered over a five-million-downloads per year, a Cooper Hewitt National Design Award and iTunes has designated it one of the best overall podcasts.

Full bio on Debbie's website

Why We Brand, Why We Buy

Why We Brand, Why We Buy is an entertaining sociological, scientific and anthropological overview of why humans buy and brand things.

What is the real reason we are so addicted to our technological devices? Is it something in our brain or instincts that provoke us to check our phone over 100 times a day?

Why do we like some brands and dislike others? Is there some “magic” that makes us ogle over the latest tech product or a particular pair of sneakers?

Why do we metabolise our purchases and why don’t “things” make us really happy?

Why We Brand, Why We Buy takes a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us, to the role branding plays in the products we buy and the way we live.