#btconf Berlin, Germany 05 - 08 Nov 2018

Jenny Shen

Jenny Shen is an independent Senior UX/Product Designer who has worked with numerous startups and brands including Neiman Marcus, Crate&Barrel, eBuddy, IBM, TravelBird and Randstad. She is a member of Toptal, a global talent network and she has received a Top 40 under 40 honour from Girls in Tech Taiwan.

With a passion for helping newcomers in UX to grow, she mentors designers under her mentorship program. In her spare time, she is advocating for diversity and working on global strategy as the Regional Director of EMEA at Ladies that UX, an international non-profit organization active in over 50 cities around the world.

Build Bridges, Not Walls – Design for Users Across Cultures

As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.

To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn’t adapt to users’ differences, there’s a big danger where we think our work is great, but users in other countries finds it terrible, or worse, unusable.

Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.

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