#btconf Berlin, Germany 05 - 08 Nov 2018

Josh Clark

Josh Clark is a UX design leader who helps organisations build products for what's next. He is founder of Big Medium, a New York design studio specialising in future-friendly interfaces for artificial intelligence, connected devices, and responsive websites. His clients include Samsung, Time Inc, ExxonMobil, About.com, TechCrunch, Entertainment Weekly, eBay, O’Reilly Media, and many others. Josh has written several books, including Designing for Touch and Tapworthy: Designing Great iPhone Apps. He speaks around the world about what’s next for digital interfaces.

Before the internet swallowed him up, Josh was a producer of national PBS programs at Boston’s WGBH. He shared his three words of Russian with Mikhail Gorbachev, strolled the ranch with Nancy Reagan, hobnobbed with Rockefellers, and wrote trivia questions for a primetime game show. In 1996, he created the popular “Couch-to-5K” (C25K) running schedule, which has helped millions of skeptical would-be exercisers take up jogging. (His motto is the same for fitness as it is for software user experience: no pain, no pain.)

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The New Design Material

Just as mobile defined the last decade of digital products, machine learning is set to define the next. Learn to use machine-generated content, insight, and interaction as design material in your everyday work. Refit familiar design and UX process to work with the grain of the algorithm, to help the machines solve real problems without creating new ones. This lively and inspiring talk explores the technologies and practical techniques that you can use today — like right now — not only to make existing products better but to imagine surprising new services. The challenges and opportunities of machine learning are plenty; learn to handle this powerful new design material with care and respect.

Speakers