Simon Collison
Simon is a designer based in Nottingham, now in his sixth year with product studio Fictive Kin. An early web standards advocate, he's written several design books, spoken at events all over the world, and organised the much-missed New Adventures events. Simon is currently exploring the ways digital technology can have a beneficial impact on our happiness, particularly where it encourages us to go outside, discover nature, and helps broaden our knowledge of the world around us.
Talk: Notes from the Edge
Craftsmanship and communication are at the heart of everything we do on the web. With our ability to understand and overcome challenges, we should deliver engaging experiences without compromising our integrity or failing the end user. Still, we're often naive and we make the same mistakes over and over. We get hung up on our tools and confuse our goals. It's time to think and talk smarter, get our priorities straight, and learn from our mistakes.