How to sneak Accessibility into your project without anybody noticing it

How many times have you heard „Oh, we don't have any blind users" from the very same people who wrote “Full WCAG2 compliance” into the specs in the first place? So we as developers and designers find ourselves all too often squeezed in between a rock that is budget constraints or client requirements and a hard place that's laws and regulations. But accessibility is not about code or compliance, it's about people, and the best way to make sure that accessibility is rooted into a project at the earliest possible stage (which is right from the beginning) is to use accessibility personas in your user stories.

Tomas shows how to make sure that all your visitors, regardless of their abilities, get to use all the cool stuff that you come up with without adding to the overall budget and still be compliant with the law.