Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Originally from Minsk, Belarus, he studied computer science and mathematics in Germany where he has discovered his passion for typography, writing and design. After working as a freelancing designer and developer for 6 years, he co-founded Smashing Magazine, one of the largest online magazines dedicated to Web design and development. Vitaly is writer, co-author and editor of both Smashing Books. He is now working as the editor-in-chief of Smashing Magazine in the lovely city of Germany, Freiburg.
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As designers, we tend to get distracted by aesthetics of our creations, and often do not pay enough attention to the other, invisible side of our work. This talk discusses the significance of purpose, substance and context in our design decisions. It argues about the value of storytelling, content strategy and thorough editorial work. It also provides practical examples of and insights into the invisible side of design.
