#btconf Düsseldorf, Germany 20 - 22 Nov 2011

Steph Troeth

Steph is a user experience strategist who has worn many hats, including a product lead for a startup and a studio director at a digital agency where she led a multi-disciplinary team. Currently the Editor-in-Chief for Web Standards Sherpa, she is known for her grassroots contributions to best web practices.

Her expertise lies in the strong ability to mature ideas and make them real. Well-travelled and living on her fourth island, she speaks several flavours of English, a few languages, and possesses an indecipherable accent.

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Cheat your way with UX

So you're building a knockout web site, a cool mobile app, or kickstarting an startup idea. But how can you gain a better understanding of your users—your customers— to begin deciphering their needs? How can you figure out who would be interested, or if there's going to be a market? Who is really your target audience?

We will explore some user experience design (UX) tools and activities that can help us refine objectives, pave the way for making decisions, determine the shape of a minimum viable product and enhance how we translate brand values to voice and design.