#btconf Düsseldorf, Germany 20 - 22 Nov 2011

Steph Hay

Steph Hay is a usability-focused copywriter and information architect who, in 2010, took the plunge into full-time freelance so she could work independently with awesome clients and not have to wear dress shoes anymore. Now, as co-founder of FastCustomer, she's trying to save the entire world from never having to wait on hold again for customer service. Steph is based near Washington, DC, and is super excited to be visiting Germany for the first time … and sampling its finest beers.

Want to watch this video on YouTube directly? This way, please.

Who Cares About Content?

Although the web as a medium -- and the web industry in general -- promotes a somewhat informal community culture, its standards are absolute. And when it comes to content, are the boundaries still too informal?

Without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide if she's intrigued enough to do something.

So in this talk, Steph will discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.